Like most things in our world, the travel industry has historically left many people behind. From outdoor recreation companies only showing white, able-bodied individuals in their ads to travel companies and bloggers ignoring the accessibility concerns of certain trips, there’s a lot to address. So where does one start?
This blog post will offer a couple of inclusivity-focused tips for those involved in the travel industry. If we truly want all kinds of people to explore outdoor spaces or book exciting trips around the country/world, we need to ensure that these destinations actually welcome individuals of various backgrounds. Diversity itself is important, but we need to take the next step and make travel inclusive.
1. Disclose Important Accessibility Information
One of the largest groups excluded from travel experiences is the disabled community. Ideally, every space should be created with a range of body types and ability levels in mind, but the unfortunate reality is that many spaces aren’t disability-friendly at all. However, one thing travel companies and content creators can do now is explicitly describe a space’s physical environment for potential travelers.
Some basic questions to consider: Is the ground level? Are there inclines or steps? How big is the overall space? How wide are the pathways throughout the space? Are the pathways composed of dirt, gravel, or something else? Are there any specific accessibility features that have been included, such as boardwalks or ramps? Of course, these are only a few of many possibilities, as each space will be different, but answers to questions like these will help form a clear picture of the space being explored.
Such information is important to disclose because it will signal to individuals whether or not they can access, or feel comfortable within, a certain outdoor space or travel experience. If, for example, a wheelchair user goes on a hike thinking the trail is accessible but discovers along the way that there are several steps to ascend, that’s a problem—one that could have easily been addressed had folks known ahead of time just what they might encounter on said hike.
Accompanying this information should be several pictures that provide a comprehensive look at what somebody might see on the trip. This isn’t for aesthetic reasons but, rather, providing a way for potential travelers to visualize themselves in the space being pictured. If you’re a travel blogger taking cute pictures of the trip anyway, then it shouldn’t take much extra effort to document the physical environment you’re engaging with.
A word of caution: When sharing this information, don’t assume a space is accessible simply because the ground is level or there’s a ramp for wheelchair users. The disabled community isn’t a monolith. As such, describing the space itself rather than making a judgment about it will go a lot further in helping potential travelers access it.
Overall, information is power. If universal design still has a long way to go in terms of being implemented throughout our country (and the world), then the least someone should be able to do is decide for themselves, with all the information available, if a trip is worthwhile. We need to rethink spaces and make them accessible to all, yes, but in the meantime, we can pay our information forward.
2. Consider the Safety of Marginalized Travelers
It’s easy to simply say that a space welcomes everybody regardless of identity, but the reality is that too many spaces feature very few people from marginalized backgrounds. This is especially true for outdoor spaces.
For this tip, it might be helpful to more specifically think about inclusion over diversity. For example, many BIPOC individuals engage in outdoor recreation, but if you work for a travel company that’s advertising a certain outdoors activity in an area that’s mostly trafficked by white people, it wouldn’t be wise to suggest just how “comfortable” or “welcome” a person of color would feel in said area. This advertising tactic screams of “diversity on the books” without actually making sure that marginalized individuals are included in the activity or within the space in general.
Ultimately, inclusion in this sense boils down to safety. Not being welcome or comfortable in a space might translate into being insulted, followed, or even physically assaulted. Accordingly, in addition to accessibility information, travel companies and content creators should disclose any safety concerns about certain trips or spaces.
Some basic questions to consider: Do BIPOC, queer, disabled, and/or other marginalized individuals often travel to this space? Have travelers from one (or more) of these historically disenfranchised groups written about this place? How conservative are the surrounding areas? Questions like these will help individuals of different groups determine how comfortable they'd be should they embark on a certain travel experience.
Like accessibility, safety for marginalized groups isn’t something that’s going to be worked into every space overnight. Changing the culture of our country, specifically within the travel industry, will take time. For now, though, a queer person or BIPOC individual shouldn’t have to go digging to determine if they’d feel safe on a specific hike—that information should be readily available.