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Project Mountaintop was originally authored by Inclusive Guide co-founder Crystal Egli, while working in the marketing department for Colorado Parks and Wildlife (CPW). Originally drafted to provide a recipe for diversifying their marketing efforts with intentionality and purpose while avoiding performative tokenization, Crystal quickly realized that this how-to guide could have a greater impact if the document was allowed to be freely shared with other organizations. CPW readily agreed, making Project Mountaintop a free resource for any organization that wants to be an intentional game-changer by leveraging the resources already at hand.
If your organization has desire to adjust your marketing strategy and pivot to more meaningful content creation, check out the example below, and get started on drafting your own internal marketing strategy with the free template. |
